JSON-LD (JavaScript Object Notation for Linked Data) is a format for structuring data on a website in a way that makes it easier for search engines to understand the context and content of the site. By adding structured data to a website in the form of JSON-LD code, website owners can help search engines understand what their pages are about and improve their visibility in search results.
Structured data provides search engines with additional information about the content of a website, such as the name and address of a business, the ingredients in a recipe, or the performers in a music event. This information can then be used to create rich snippets in search results, such as star ratings for a restaurant, the date and time of an event, or the number of reviews for a product.
The use of JSON-LD structured data has become increasingly important in recent years as search engines have become more sophisticated in their ability to understand and interpret website content. By adding structured data to a website, small business owners can take advantage of these advancements and help search engines understand the unique content of their site. This can lead to improved search engine visibility and higher rankings, ultimately helping small business owners to attract more customers and reach their target audience.
