Growth-Driven Design (GDD) is a website design approach that focuses on continuous improvement and iterative design rather than a one-time launch. Unlike traditional web design that involves months of planning, designing, and developing before launching the final product, GDD involves launching a minimum viable product (MVP) quickly and then making continuous improvements based on user data and feedback. This approach allows for faster time-to-market, better user experience, and greater return on investment.
The GDD process involves three stages: Strategy, Launch Pad, and Continuous Improvement. During the Strategy stage, the team defines the website’s goals, target audience, and key performance indicators (KPIs). The Launch Pad stage involves creating an MVP based on the strategy, which is then launched quickly. The Continuous Improvement stage involves analyzing user data and feedback, and making continuous improvements to the website based on that information. This iterative approach ensures that the website is always evolving and improving to meet the needs of its users and the goals of the business.
