The Importance of Measuring the Performance of Your Email Marketing
Email marketing is one of the most effective ways to reach your target audience and convert them into loyal customers. However, without good metrics, you won’t be able to track your progress or measure the effectiveness of your email campaigns. In this article, we will discuss how to establish good metrics for a personalized email funnel, including baseline conversion rates, the number of people who join your email list, and how many of them book a business call.
Establishing Baseline Conversion Rates
The first step in establishing good metrics for your personalized email funnel is to establish baseline conversion rates. This means determining how many people are currently converting from email campaigns, social media ads, or other sources. You can use this information to set benchmarks and measure the effectiveness of your future campaigns.
For example, if your current conversion rate from email campaigns is 5%, you may set a benchmark of 7% for your next campaign. By doing this, you can measure the effectiveness of your email campaign and adjust your strategy if necessary.
The Number of People who Join Your Email List
The number of people who join your email list is another crucial metric to track. This number represents the potential size of your audience and how many people you can target with your email campaigns. You should track the number of new subscribers each month, as well as the total number of subscribers.
To increase the number of people who join your email list, consider offering incentives such as free content, discounts, or access to exclusive events. You can also optimize your website or social media profiles to make it easier for people to sign up for your email list.
How Many of Them Book a Business Call
The final metric to track is how many of the people who join your email list book a business call. This metric is especially important for B2B companies that rely on sales calls to convert leads into customers.
To increase the number of people who book a business call, consider creating targeted email campaigns that speak directly to their pain points and offer solutions. You can also offer incentives such as a free consultation or a discount on your services.
Measure Performance Metrics So You Can Improve the Quality of Your Outreach
In conclusion, good metrics are crucial to the success of your personalized email funnel. By establishing baseline conversion rates, tracking the number of people who join your email list, and measuring how many of them book a business call, you can optimize your email campaigns and improve your overall conversion rate. Remember, email marketing is all about testing and measuring, so be sure to track your progress and adjust your strategy as needed.
