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Discover powerful ‘money words’ that boost conversions and drive sales. Learn how to craft persuasive copy that turns hesitant customers into eager buyers with these proven language techniques.

Finding Clients and Growing Your Email List Absolutely pivotal to any organization’s success in today’s cut-throat business environments is the crowded and competitive task of discovering new clients and explosively growing your email list. Jumping in can be a daunting task, especially for small businesses or entrepreneurs who are just starting out. Fortunately, there are

Overcoming Customer Acquisition Challenges A business’s customer base is essential to its success. It consists of a targeted demographic with similar interests, needs, and buying habits, and understanding it is crucial for small business owners looking to expand their reach and increase their revenue. Building a strong customer base can also help organizations in various

Citing Sources: The Key to Building Credibility and Trust in Your Writing Blogging has become a popular way for individuals and businesses to share their ideas, knowledge, and experiences with the world. While blogging allows for creative freedom and a platform to express oneself, it is essential to remember that all ideas are built on

Importance of LinkedIn for small businesses LinkedIn has become a vital platform for small businesses looking to expand their reach and connect with potential customers. With over 740 million members worldwide (LinkedIn Facts and Statistics 2022 Edition), LinkedIn provides a unique opportunity to build relationships, showcase your brand, and ultimately, drive sales. However, many small

Looking for a Fresh Perspective on Content Strategy? In today’s fast-paced digital landscape, content strategy has become an essential aspect of any business. With the rise of social media and email marketing, most business owners are already sending newsletters, posting on Facebook and Instagram, and creating blog posts. However, many of them are facing a

How a Specific ICP Improves Small Business Email Marketing In today’s competitive market, small businesses are constantly searching for ways to stand out and attract more customers. Effective email marketing and cold calling strategies can help businesses achieve this goal, but without a clear understanding of their ideal customer, these efforts can fall flat. This

The Pros and Cons of HTML, Plain-Text, and Rich-Text Emails Email is a crucial communication tool for individuals and businesses alike. It’s a fast, convenient, and cost-effective way to stay in touch with customers, colleagues, and friends. However, with so many different email formats available, it can be challenging to determine which one to use

Unlock the Potential of Your Sales Strategy In the fast-paced world of SaaS and e-commerce, small businesses are always looking for ways to stay ahead of the game. However, despite the plethora of marketing strategies and tactics available, one crucial technique often goes overlooked: long-form sales pages. While shorter, more concise content has become the

GDPR Made Easy In today’s digital age, data privacy has become a growing concern for individuals and organizations alike. As more and more businesses collect and store personal information about their customers, it has become imperative to regulate how this data is used and protected. This is where GDPR, the General Data Protection Regulation, comes

Understanding Your Audience: Key to Effective Content Marketing In the world of digital marketing, it’s easy to get caught up in the latest trends and tactics, such as social media advertising and influencer partnerships. However, despite all the buzz around these strategies, one thing remains constant: the importance of the customer journey. Whether you’re trying

Twitter Promotion Strategy Every Blogger Needs A blog post is a piece of written content published on a website or blog. Blogging has become a popular medium for individuals and businesses to share their thoughts, ideas, and expertise with the world. However, creating a great blog post is only half the battle. To truly maximize

Healthy Habits for Happy Entrepreneurs As a small business owner, you understand the importance of maximizing your time and energy to achieve success. However, one thing that is often overlooked in the pursuit of success is personal health. It’s easy to prioritize work over health, but neglecting your well-being can have detrimental effects on both

Avoid The Stagnant Website Syndrome In today’s digital age, having a website is essential for any small business. However, merely having a website is not enough. It’s crucial to keep it updated and fresh. Neglecting your website can have a negative impact on your business’s growth and reputation. In this article, we will discuss why

Have the Data that Can Show the Value You Add When it comes to determining the appropriate rate for a service or product, it is important to consider the value being provided. If the rate is greater than the value being delivered, it is not a wise decision for the customer or client to invest

Get New Clients Cold email lead generation can be an effective way to reach out to potential customers or clients who may be interested in your product or service. Here are some best practices for cold email lead generation: By following these best practices, you can increase the effectiveness of your cold email lead generation

As a small business owner, you can keep customers engaged with retention emails by following these steps: By following these steps, you can create effective retention emails that keep your customers engaged and loyal to your small business.

PageRank Calculations Google’s PageRank algorithm revolutionized the way search engines ranked web pages. The algorithm assigns a score to each page based on the number and quality of links that point to it. However, as the internet grew, PageRank became more susceptible to manipulations by webmasters. To provide better search results and avoid manipulations, Google

Understanding Googlebot’s “Crawl Budget” If you’re a small business owner with a website, you know that visibility in search engine results is crucial for attracting potential customers. But did you know that how often Google’s web crawler, Googlebot, visits your website can impact that visibility? In this post, we’ll explore Googlebot’s crawl budget and how

HTML Landmarks Improve the Navigation Experience for Assistive Technology Users For individuals using assistive technology like screen readers, navigating through a website can be a challenging experience. HTML landmarks provide a solution to this problem, allowing assistive technology users to quickly and easily navigate through a website. HTML landmarks help in organizing content on a

Like Lego Blocks for Websites A component library based system for website design and development refers to a design approach that involves creating reusable components or elements that can be easily assembled to build a website. Here are some advantages of using a component library based system: Overall, using a component library based system for

Stay Light On Your Feet As a small business owner, you know that your website is a critical component of your digital presence. Your website is not only your online storefront, but it’s also a tool for reaching new customers, building your brand, and growing your business. However, as you consider investing in your website,

Over-the-Top (OTT) Media Services Over-the-top (OTT) media services have disrupted the media industry by changing the way viewers consume and access content. Traditional television networks and cable providers have struggled to adapt to the rise of streaming services, leading to the tremendous growth of OTT media services. Shift in Balance of Power The rise of

OneSignal’s Easy To Use WordPress Plugin for User Engagement through Push Notifications OneSignal is a powerful WordPress plugin that enables website owners to increase user engagement through targeted push notifications. With this plugin, visitors can opt-in to receive notifications even after they have left your website, driving re-engagement and increasing your website traffic. Features of

Are You Ready to Throw Caution to the Wind and Destroy Your Business Reputation? Are you tired of running a successful business with a strong reputation? Do you want to destroy everything you’ve built and ensure that no one will ever trust you again? Look no further, as we’ve compiled a comprehensive list of the

What is a Style Guide? When starting a new project, setting up a style guide should be one of the first things on your to-do list. A style guide is essentially a visual reference guide that showcases all the colors, typography, and design elements that will be used throughout the project. It serves as a

Basic Website SEO 101 WordPress is one of the most popular website platforms in the world, but simply having a website on this platform does not guarantee that it will be visible on search engines. Search engine optimization (SEO) is essential to make your WordPress website visible and rank well in search engine results pages

Gaining a complete view of the customer Gaining a complete view of the customer is crucial for small business website owners who want to deliver personalized experiences and build long-term relationships with their customers. By understanding customer preferences, behavior, and needs, small businesses can tailor their products and services to meet those needs and provide

Smaller is Lighter is Less Fetching is Faster Caching and minifying resources for your WordPress website can significantly improve website performance and speed. Here’s a quick guide on how to cache and minify resources for your WordPress website: By caching and minifying resources for your WordPress website, you can significantly improve website performance and speed.

Introduction The world of business blogging has exploded in recent years, with more and more companies recognizing the value of creating high-quality content to engage with their audience and drive traffic to their website. One of the key elements of a successful business blog is the ability for readers to leave comments and engage with

A Faster Website is a Better Website Using a Content Delivery Network (CDN) for your WordPress website can improve website performance, reduce server load, and enhance user experience. Here’s a quick guide on how to use a CDN for your WordPress website: By using a CDN for your WordPress website, you can improve website speed

Contextual Inquiry Research Method Contextual inquiry is a research method used to gather data about users in their natural setting. It is commonly used in product development to help designers understand how people interact with products in real-world situations. While contextual inquiry has its benefits, it also has its drawbacks. In this article, we will

Personalization in WordPress – Good for Businesss Personalization is a powerful way to engage with your website visitors and build a stronger relationship with them. By tailoring your website content and user experience to each individual visitor, you can increase engagement, improve conversion rates, and ultimately drive more revenue. As a small business owner, personalization

Making a Strategic Switch to the Subscription Model As a small business owner, one of your top priorities is likely to ensure a stable and sustainable revenue stream. One way to achieve this is by transitioning your business model from traditional retainers to a subscription-based model. In this blog post, we’ll explore the benefits of

Get Personal Without Invading Privacy As a small business website owner, delivering compelling and personalized customer experiences is key to building customer loyalty and driving growth. However, with growing concerns about privacy and data security, it’s important to ensure that your customer experiences are delivered in a way that respects their privacy. One strategy for

How OTT Media Services Work OTT media services have revolutionized the way viewers access and consume content. Here’s a breakdown of how these services work: Delivery of Content OTT media services deliver content directly to viewers through the internet, bypassing traditional methods of content delivery like cable or satellite TV. Viewers require an internet connection

An Image Only As Large As It Needs To Be Optimizing your images for your WordPress website is crucial for improving website speed and performance. Here’s a quick guide on how to optimize images for your WordPress website: By optimizing your images for your WordPress website, you can significantly improve website speed and performance. Remember

Is It Time To Use Gutenberg to Build WordPress Websites? When it comes to building a website on WordPress, there are many options available to choose from. Two of the most popular options are using a page builder or using the default Gutenberg editor. In this comparison, we will be looking at five popular website

Three Ways to SEO Your Website Search Engine Optimization (SEO) is the practice of optimizing web pages and websites to rank higher in search engine results pages (SERPs). SEO is a critical aspect of digital marketing and requires an understanding of how search engines work and what factors they consider when ranking pages. There are

Website Usability and UI Design As a small business owner, your website is one of your most valuable assets. It’s often the first impression that potential customers have of your business, and it can be the deciding factor in whether they choose to do business with you. That’s why it’s essential to find ways to

Tailor Your Landing Page So That It’s Content Matches Closely to the Search Intent of the Visitor Crafting a tailored landing page strategy for your small business can have a significant impact on your conversion rates and overall success. One of the most effective ways to do this is to customize your web copy and

Keeping Your Content Fresh and Updated is a Smart Way to Improve Your Website’s SERP Ranking Regularly adding fresh content to your website can have numerous benefits for your business. By investing time and effort into creating new and exciting content, you can improve your website’s performance, engage your audience, and stand out from your

Looking Good VS Real Value When it comes to creating content for your business website, it can be tempting to focus on making it look good rather than ensuring it has real value for your users. This approach, known as window dressing, can result in a website that looks nice but fails to engage or

A Willingness to Learn When it comes to the traits that make a person successful, there are many that come to mind: intelligence, creativity, ambition, determination, and so on. However, in my opinion, there is one trait that stands above all others, and that is a person’s willingness to learn. Open-minded, Curious, and Eager to

Strategic Vision As a small business owner, you know that having a website is crucial for reaching new customers and growing your brand. However, simply having a website isn’t enough – you also need a strategic vision for how you will use your website to attract and retain customers. In this blog post, we’ll explore

The Importance of Measuring the Performance of Your Email Marketing Email marketing is one of the most effective ways to reach your target audience and convert them into loyal customers. However, without good metrics, you won’t be able to track your progress or measure the effectiveness of your email campaigns. In this article, we will

Data-Driven Decision-Making Strategies Data-driven decision-making involves collecting, analyzing, and using data to guide business decisions. For small businesses, this can be especially valuable since they often have limited resources and need to make every decision count. There are several strategies small businesses can use to adopt data-driven decision-making. Firstly, small businesses can start by identifying

The Social Media Connection Here’s a quick how-to on promoting your WordPress business website on social media using WordPress plugins: By following these steps, you can effectively promote your WordPress business website on social media and drive more traffic and leads to your website.

Are you ready to start an online e-commerce store in 2023? E-commerce can be a lucrative venture, but it requires careful planning and execution. In the beginning, it can be a daunting task, but with careful planning and execution, it can be a fulfilling and lucrative venture. While there may be challenges along the way,

Product-led growth (PLG) Places the Focus on the Product Product-led growth (PLG) is a go-to-market strategy that has gained significant traction in recent years, particularly in the SaaS (Software as a Service) industry. It is a hybrid approach that combines the traditional sales-led model with a product-led model, placing the focus on the product itself

Define Your Target Audience and Content Goals Before diving into content creation, it’s essential to define your target audience and content goals. Who are your ideal customers, and what type of content will they find valuable? What do you hope to achieve with your content, such as driving traffic, building brand awareness, or generating leads?

Why Optimize Your Website? Optimizing your server configuration for WordPress is essential for improving your website’s performance and user experience. As a small business website owner, optimizing your server configuration for WordPress may seem daunting, but it is essential for the success of your website. A well-optimized server configuration can significantly improve your website’s performance,

Search Engines Want to Provide Results that Match a User’s “Search Intent” Search intent is the driving force behind every search query made on search engines. It refers to the underlying goal or purpose that users have when entering a specific set of keywords into the search box. Optimizing for search intent is crucial for

Influencer Outreach and Management Influencer outreach and management can be a powerful tool for small business owners looking to expand their brand’s reach and build a loyal customer base. Essentially, influencer outreach involves partnering with individuals or organizations with a strong online following to promote your product or service. This can be done through a

Avoid the Generic Landing Page In today’s competitive digital landscape, having a generic opt-in landing page may not be enough to acquire new clients. If you want to take your client acquisition game to the next level, you need to consider implementing a funnel, segmentation, engagement, and personalization. By dialing in on personalization, you can

Growth-Driven Design (GDD) is a website design approach that focuses on continuous improvement and iterative design rather than a one-time launch. Unlike traditional web design that involves months of planning, designing, and developing before launching the final product, GDD involves launching a minimum viable product (MVP) quickly and then making continuous improvements based on user

Over-the-Top (OTT) media services have revolutionized the way people consume and access content. Here is a quick how-to guide to help you understand what OTT media services are and how they work. What are OTT Media Services? OTT media services are media services that are offered directly to viewers over the internet, bypassing traditional methods

Target the Right Audience As a small business e-commerce website owner, it can be challenging to build effective marketing campaigns on a limited budget. However, with the right strategy, you can target the right audience on the right channels and maximize your marketing dollars. Here are some strategies to consider: Firstly, define your target audience.

Your website’s bounce rate refers to the percentage of visitors who leave your website after viewing only one page. This can be an indicator of the effectiveness of your website in engaging visitors and encouraging them to explore more of your content. A high bounce rate can be a sign that something is not working

Business-to-business (B2B) and business-to-consumer (B2C) marketing strategies have different approaches when it comes to website content and design. In B2B marketing, the target audience is typically other businesses, while B2C marketing focuses on reaching individual consumers. This difference has a significant impact on the type of content and design that is effective in each case.

Creating a frictionless user onboarding experience is critical for any business or organization that wants to attract and retain customers. User onboarding is the process of introducing new users to a product or service and guiding them through the initial steps of using it. A frictionless onboarding experience means that the process is seamless, intuitive,

A headless CMS, also known as a decoupled CMS, is a type of content management system that separates the content management and delivery processes. Unlike a traditional CMS, a headless CMS doesn’t have a built-in presentation layer, which means it doesn’t dictate how the content is displayed or delivered to the end-user. Instead, a headless

It is a good time to start learning and experimenting with Houdini APIs as some of them are currently available for use and the browser support for Houdini is continuously improving (Browser support). CSS Houdini is a term used to describe a set of upcoming APIs and technologies that allow developers to create custom CSS

Midjourney is an innovative platform that uses artificial intelligence to generate stunning artwork from a simple prompt. One of the key features of Midjourney is the ability to upload your own images to use as a reference for the AI in creating new output. This can be a great way to add your own personal

Scalable Vector Graphics (SVG) is a file format used for describing two-dimensional graphics and graphical applications in XML. Unlike bitmap images such as JPEG, PNG, and GIF, SVG files use vector graphics, which are based on mathematical equations to create smooth, scalable, and resizable images. SVG files are used widely in web design for various

“Hide My Email” is a feature offered by Apple’s iCloud service that allows users to create temporary, random email addresses that can be used to sign up for various online services and prevent unwanted emails from cluttering their primary inbox. When using this feature, the user can choose to have all emails sent to the

When it comes to structured data, there are three main types to consider for a website: JSON-LD newsarticle, JSON-LD article, and JSON-LD website. Understanding which type of structured data to use and when is important to ensure that your website is accurately represented in search results. JSON-LD newsarticle is specifically designed for news content, such

How to Use the “Seed” Command in MidJourney: The “seed” command in MidJourney allows you to add consistency to your generated images. This is achieved by specifying a seed number which initializes a random number generator and determines the sequence of events for the program. By providing a seed value, you can ensure that the

JSON-LD (JavaScript Object Notation for Linked Data) is a format for structuring data on a website in a way that makes it easier for search engines to understand the context and content of the site. By adding structured data to a website in the form of JSON-LD code, website owners can help search engines understand

Small businesses are the backbone of the economy and having an online presence has become increasingly important in today’s digital world. A professional and well-designed website can help your business reach a wider audience, increase credibility, and generate more leads and sales. My name is Paul, I’m a freelance web designer, and I offer small

WordPress, the most popular content management system, comes with different default user types to help manage and organize your website. The different user types are: Each user type is designed to help manage a different aspect of a website, making it easier to delegate tasks and maintain a streamlined workflow. By understanding the different user

Search Engine Optimization (SEO) is a crucial aspect of website design and optimization, and can be divided into two main categories: onsite SEO and offsite SEO. Onsite SEO refers to the optimization of a website’s content and structure, with the goal of improving its ranking in search engine results pages (SERPs). Onsite SEO techniques include

A call-to-action (CTA) is a key component of any successful small business website, as it prompts visitors to take a specific action, such as making a purchase, signing up for a newsletter, or contacting the business. To create an effective CTA, small business owners should consider the following: In conclusion, an effective CTA is a

What what? What’s this you say? Ah, my dear colleague, it seems that we have reached a rather delightful crossroads in our endeavors to expand and enhance our web design blog. You see, we have made the strategic decision to enlist the latest and greatest AI content creation capabilities to aid us in our quest

Integrating social media with your small business website can bring numerous benefits and help to increase the reach and impact of your online presence. Some of the key benefits include: In conclusion, integrating social media with your small business website can bring numerous benefits, including increased visibility, improved engagement, enhanced brand image, and increased customer

Website speed is a critical factor in the user experience and overall success of a website. A slow-loading website can be frustrating for users and lead to increased bounce rates, decreased conversion rates, and reduced search engine visibility. On the other hand, a fast-loading website can provide a positive user experience, improve engagement, and ultimately

Having a professional website is essential for the success of any small business in today’s digital age. A website is often the first point of contact that potential customers and clients have with a business, and it’s important that this experience is a positive one. A professional website not only helps to build trust and

The call-to-action (CTA) is a crucial element of a business website’s user interface (UI) design. It is the button, link, or text that prompts the user to take a specific action, such as making a purchase, signing up for a newsletter, or contacting the company. When executed correctly, a well-designed CTA can significantly increase the

Website content creation and management is a critical aspect of website design and optimization. It is the process of creating and maintaining high-quality, relevant, and engaging content that effectively communicates a website’s message and drives its intended goals.

Responsive website design refers to a website design approach where the website layout and content automatically adjust to the device and screen size it is being viewed on. This means that whether a user is accessing the website on a desktop computer, tablet, or smartphone, they will have a positive and seamless user experience. One

Search Engine Optimization (SEO) plays a crucial role in website design. SEO refers to the process of optimizing a website in order to improve its ranking in search engine results pages (SERPs). A website that is optimized for search engines is more likely to be found by potential customers and clients, increasing the chances of

A small business newsletter is a communication tool that is used to share important news, updates, and information with customers, clients, and stakeholders. The purpose of a small business newsletter is to build and maintain a strong relationship with the audience, promote brand awareness, and increase customer loyalty. The content of a small business newsletter

The marketing sales funnel is a model used to understand and visualize the customer journey from awareness of a product or service to its eventual purchase. It is a multi-step process that starts with attracting potential customers, also known as leads, through various marketing efforts such as advertisements, social media, and content marketing. The next

The danger posed by malware and hackers to website owners is a growing concern in today’s digital landscape. Malware refers to malicious software that can be installed on a website, compromising its security and putting sensitive information and data at risk. Hackers use this software to gain unauthorized access to a website’s data and systems,

Advanced Custom Fields (ACF) is a powerful plugin for WordPress that enables users to enhance their website’s content by adding custom fields. With ACF, you can create custom fields for different types of content, such as pages, posts, and custom post types, and then display that content on the front-end of your website. One of

Using WordPress optimized hosting to host your WordPress website can provide many benefits over using a generic web hosting service. With an optimized hosting solution, your website will be optimized specifically for WordPress, ensuring that it runs smoothly, quickly and with the best possible performance. This can greatly improve the user experience, making it easier

Midjourney is a digital asset creation platform that offers businesses the ability to create high-quality images for their website and marketing efforts. This tool provides users with a range of options for creating images, including templates, design elements, and custom branding options. This means that businesses can create professional-looking images quickly and easily, without the

Using ChatGPT for content creation can be a game-changer for businesses and organizations. This AI-powered language model is trained to generate human-like responses and can help streamline the content creation process. With ChatGPT, businesses no longer have to rely on time-consuming manual research or writing. Instead, they can quickly generate ideas, outlines, and even full

Podcasting is a rapidly growing trend in the world of small business marketing. By creating and publishing audio content on a regular basis, small business owners can reach a wider audience, build their brand, and establish themselves as experts in their field. Podcasts are a unique and engaging way to provide valuable information to your

Keyword research is a crucial aspect of search engine optimization (SEO) for any website. It involves identifying the phrases and keywords that your target audience is searching for when looking for products or services like yours. By researching and targeting the right keywords, you can improve your website’s search engine ranking, drive more organic traffic

Optimizing images on your website is crucial for several reasons. Firstly, it can significantly improve the loading speed of your website, making it more user-friendly and reducing the risk of visitors leaving due to slow load times. Secondly, well-optimized images can also improve your website’s SEO by reducing the size of image files, making your

Posting to your blog on a regular basis is an important aspect of your overall content strategy and can have a significant impact on your business. By consistently providing valuable and relevant content to your audience, you can establish yourself as a thought leader in your industry and increase brand awareness. Additionally, having a regularly

A social media calendar is a key tool in any effective social media marketing strategy. It allows you to plan and schedule your content in advance, ensuring that your social media presence is consistent and on-brand. A social media calendar also helps you stay organized, making it easier to track your performance and measure the

As a small business owner, you understand the importance of having an online presence in today’s digital world. A professional and well-designed website can help you reach a wider audience, increase credibility, and generate more leads and sales. That’s why you should consider working with Paul, a freelance web designer, for all of your website

Backlinks, also known as inbound links, are hyperlinks from other websites that link back to your website. They play a significant role in determining the authority and credibility of a website and are one of the most important ranking factors in search engine optimization (SEO). Search engines, such as Google, use backlinks as a way

Self-hosting your website gives you full control and ownership over your website’s content, design, and functionality.

WooCommerce and Shopify are two popular e-commerce platforms for businesses looking to sell products or services online. Both platforms have their own strengths and weaknesses, and the best choice for a business will depend on the specific needs and goals of that business. WooCommerce is a plugin for WordPress, the world’s most popular content management

Gravity Forms is a powerful plugin for WordPress that allows website owners to create and manage complex forms with ease. With its intuitive drag-and-drop interface, users can quickly build and customize forms that are tailored to their specific needs. Whether you need to create a simple contact form or a complex survey, Gravity Forms has

PPC (Pay-Per-Click) and SEO (Search Engine Optimization) are two different strategies for increasing visibility and driving traffic to a website. While both can be effective for promoting a business online, they have distinct differences that make them suited to different goals and target audiences. PPC advertising, such as Google AdWords, allows businesses to purchase advertising

Social media marketing is an essential aspect of modern day business strategies. The widespread use of social media platforms such as Facebook, Twitter, Instagram, and LinkedIn has created new opportunities for businesses to reach and engage with their target audience. By creating a strong online presence on these platforms, businesses can establish themselves as thought

Gutenberg blocks are a core feature of the WordPress content management system that allows users to create and design custom pages and posts using a drag-and-drop interface. With Gutenberg blocks, users can add a wide range of content, including text, images, videos, and more, without having to write any code. The blocks can be easily

WordPress is a powerful and versatile content management system (CMS) that has become the go-to platform for building websites and blogs. With a user-friendly interface and a large community of developers and users, WordPress is easily accessible and customizable for anyone, from beginners to experts. It offers a wide range of features and plugins that

Oxygen Builder is a popular WordPress page builder that provides a visual, drag-and-drop interface for building custom page layouts. Unlike traditional WordPress page builders, Oxygen Builder allows users to build their website directly on the front-end, providing a true WYSIWYG experience. This makes it easier for users to see exactly how their pages will look